Contact us:
+374 93 644078
corp@klengineer.com
LOOKING TO LAUNCH A STARTUP 
BUT DON'T KNOW HOW TO START?
Structure and validate business idea in 2 weeks with our workshop
LOOKING TO LAUNCH A STARTUP 
BUT DON'T KNOW HOW TO START?
Structure and validate business idea in 2 weeks with our workshop
Every startup is created with the ultimate goal to make profit. 

By booking the workshop today, you will learn how to monetise your idea and be able to validate it with users.
    Y Combinator 
  500 Startups 
Happy Farm
We launch startups using techniques 
from the best international accelerators

Starting an innovative business is associated with a high level of uncertainty and risk.

The workshop provides entrepreneurs with clarity, sense of direction, and helps working out the risks associated with uncertainty and volatility. 

A team of product marketers, UX designers and tech professionals unpack your idea and structure the product functionality, so that it delivers value to the users.
The foundation, which is often overlooked, is the adequate defenition of problem hypothesis and value hypothesis of a product. 

We crystallise the assumptions and provide you with the hypotheses fundamental to the product.
Wh you should book the workshop
Control over budget 
Focus on the core functionality avoiding assumptions as to what will deliver maximum value and nice-to-haves when developing MVP.  Workshop delivers a justified list of functionality and gives you the control over the MVP development budget. 
Get to the market fast, at minimum cost
Software product development can easily get out of control inflating costs and delaying time-to-market. The delays arise due to ad hoc changes introduced amid the develoment process, caused by the lack of ground work and lack of strategic direction. These delays can be easily avoided.
Make every cent count 
When you bootstrap a startup, knowing how much developing the MVP would cost gives you control over available funds and reduces anxiety. As one of the artifacts of the workshp, you will get a high-level product backlog allowing you to plan and manage the development process.                 

MVP Success Metrics
If there are no specific success metrics  varified by users tests and feedback , the startup is wasting money and is doomed to failure
As the idea owner,  you will recieve the benefit of clarity, structure and sense of direction once workshop is over.                               
 
  • Target audience: who the product is for.
  • Value creation: what pain points of the target audience the product will address. 
  • Product functionality: how the value is derived and delivered to the paying users.
  • Differnetiation: what market to address and how to stand out from competitors.
  • Monitesation model: how to generate first sales and generate revenue.

What the workshop consists of
Ingredients for a sought-after product
Focus on Product Value
 We identify stakeholders in the business ecosystem, define value chain and determine the main processes in value creation, and hypothesise on who the potential users of the product are uncovering hidden segments. 
CJM and User Goals

We describe each step of the user's journey to their desired outcome and find blind spots - pain points and needs - and propose functionality that best addresses them.  
Market and Competitve Analysis
We identify direct and indirect competitors and decide how to create a product that surpasses the competition. We empower you with an understanding of the market volume for revenue forecasting.
Market Niche and Differentiation 
 We lay the foundation for user acquisition and growth of the user base due to unique product positioning, ensuring the achievement of metrics and product KPIs
Monetization Model
Based on the results of market and competitive analysis, we develop product monetization strategy. We suggest core functionality and killer features that are backed up by the understanding of user goals and needs.
MVP & full-scale solution
We determine the minimum functionality in order to validate the business idea, launch the product and attract first users. A full-scale solution is a high-level vision of the product beyond the MVP-stage.
UX/UI design and prototype

Based on the understanding of the target audience, core product scenarios and product functionality, we develop design mockups and create a clickable prototype for user tests.
Dvelopment Quote 
Using the design mockups and prototype, our development department provides a detailed MVP development quote and a ballpark figure for the full-scale product development.
"The most common mistake is to start development without checking the key hypotheses underlying the new product. The founders are completely confident in their idea and see no point in testing it. Therefore, they immediately begin to do."

After the Workshop, you can quickly test the idea without a single line of code.
How is the Workshop going?
See the blind spots and get insights
For example, that there are additional groups of users - the possibilities of the product for monetization are expanding; previously unconscious problems are revealed - offering solutions with the help of the product, its demand increases; there may be a revision of the original idea towards a more promising direction
Joint intensive online
or offline session 4-6 hours
What are we doing


  • We collect the context and dive into the essence of your idea. 
  • We describe the main processes with the participation of all parties interacting with the business system, visualize the value chain. 
  • We identify the main user groups and formulate the target audience.
  • We paint a value matrix for the target audience: the definition of deep value is the conceptual basis of the product.
  • We make a map of the users' path: we highlight user goals, tasks, difficulties on the way to achieving goals and getting value and formulate solutions at each step.
Result
The hypothesis of the problem and the hypothesis of value are formulated - the riskiest hypotheses when launching a startup. 

A correctly formulated hypothesis is a prerequisite for what should be included in a minimally viable product.

Autonomous work of the KLtech team
What are we doing
  • Using competencies in building business systems and product marketing, we formulate a product hypothesis: in what form, form and implementation the product will solve the problem and provide the greatest value to users. 

  • Based on the previous stage, a full-scale vision of the product is created. We are working on the functionality that will give value, solve the tasks and problems of users most effectively.
Result
One or more product hypotheses have been formulated. 

A visual flowchart of a full-scale product appears.

What are we doing
  • We present product hypotheses, discuss and receive feedback from you. 
  • Based on it, we choose one of the product hypotheses, determine which functions will make up the MVP
  • We are painting a roadmap for development from MVP to a full-scale product.

Result
In a visual representation, you will see the potential of your product. 

An understanding has been reached of what functions should be in the MVP.

You will increase the level of adrenaline in your blood, your eyes will light up, and you will feel a pleasant excitement
Joint session
Joint session
What are we doing
  • We present product hypotheses, discuss and receive feedback from you. 
  • Based on it, we choose one of the hypotheses, determine which functions will make up the MVP 
  • We are painting a roadmap for development from MVP to a full-scale product.

Result
In a visual representation, you will see the potential of your product. 

An understanding has been reached of what functions should be in the MVP.

Autonomous work of the KLtech team
What are we doing
  • We analyze direct and indirect competitors, determine the volume of the potential market. 
  • We highlight a niche for the product, a competitive advantage and detuning from competitors. 
  • We are working on a marketing concept and monetization models.
  • We develop MVP design mockups and create a clickable prototype based on them.


Result
You will learn the potential of the market in monetary terms and how to profit from the product.

Implemented design mockups and a clickable prototype of the MVP. You can start searching for the first users to test hypotheses.
What are we doing
  • Presentation of the results, joint discussion, we receive feedback and make adjustments. 
  • We send the developers a functional description and design to assess the cost and timing of the development of the MVP.

Result
At this stage, the physical realization of the once ephemeral idea is ready. 

You will be able to install a prototype on your smartphone and experience how using the first, minimal version of the product will look like (or get access to the demo version if it is a web product).
Joint session
Joint session
What are we doing
  • Presentation of the results, joint discussion, we receive feedback and make adjustments. 
  • We send the developers a functional description and design to assess the cost and timing of the development of the MVP.


Result
At this stage, the physical realization of the once ephemeral idea is ready. 

You will be able to install a prototype on your smartphone and experience how using the first, minimal version of the product will look like (or get access to the demo version if it is a web product)
Upon competion of the workshop, you will receive 
an electronic presentation with all the source materials and artifacts
You are ready to start testing on users, look for partners, business angels and a team in the project.
Your idea + our methodology =
successful business
Products 
that grew out of ideas
Feedback from those 
who have already achieved the result
Hendrik Ette 
CEO and founder of Securando GmbH
"The team identifies with our product and they like to make our company successful. They delivered an excellent MVP, taking an approach that saved us 40% of the allocated development funds. MVP allowed to receive a government grant for further business development"
Tiberius Treppner
 CEO and founder of Halbestunde

"Initially, KLtech created a PoC of my product for only 10,000 euros. This allowed me to demonstrate the potential of my product and eventually led me to a round of investments."
Artem Vasiliev
СЕО SRFN
“ The workshop helped to identify the users of the future product, their pains and needs, and most importantly - a set of hypotheses to test. We worked professionally and gave the result that we promised. I am happy with the Workshop, that's why I continued working with the team after the Workshop. I would be happy to recommend it.”
These clients have already ordered a Workshop. 
Their product works on the market.
Now it's your turn.