+374 93 644078
corp@klengineer.com
Are you planning to launch
technology startup
inhouse corporate startup
new business direction
but you don't know how to start?
Order a Workshop and test the hypothesis in 2 weeks
Do you want to make a new IT product, 
but you don't know how to start?
The Workshop will help to launch
technology startup
inhouse corporate startup
new business direction
In 2 weeks to get a prototype and test a new product on users
Any startup is created for the purpose of making a profit. 

By ordering a workshop today, in 2 weeks you will learn how to monetize an idea and be able to test it on users.
Y Combinator 
500 Startups  
Happy Farm
We launch startups using techniques 
from the best international accelerators

The implementation of a startup project is associated with a high level of uncertainty and risk.

The workshop was created in order to give clarity, a clear direction of movement and to work out the risks associated with uncertainty when launching a startup. 

A team of marketers, designers and, if necessary, technical specialists, with your direct participation, reveals your idea and structures it to the level of product functionality that carries value to the user.
The riskiest steps in a startup are the formulation of a problem hypothesis and a value hypothesis. 

We crystallize the assumptions and formulate the hypotheses fundamental to the product.
Workshop minimizes risks
Overpayment
Extra and/or unclaimed functionality leads to an inflated cost of MVP development
Increase in cost and development time
Unjustified costs and delays arise due to changes to the product. These changes can be prevented
It is unclear how much money is needed at the start
A large cost fork in the evaluation of the product implementation prevents the preparation and justification of the budget for the development of MVP
Lack of a mechanism for evaluating the success of the MVP
If there are no specific success metrics tested on real users, the startup is wasting money and is doomed to failure
After the Workshop, everything will
be clear, detailed and structured:
 
  • who will use the product
  • what value will it carry
  • the functional composition of the product to supply value
  • what niche to occupy and how to build up from competitors
  • how to monetize the product

What the workshop consists of
Ingredients for a sought-after product
Focus 
on product value
 We will identify the parties interacting with the business system, describe the main processes and the value chain, and identify the users of the future product.
CJM and goals

We describe each step of the user's interaction with the product. We open the "blind spots" - pains and needs - and lay the functionality that will close them.
Market and competitor analysis
We identify direct and indirect competitors and decide how to make the product even better and build up from competitors. We give an understanding of the market volume for profit forecasting
Detuning from competitors and defining a niche
A successful product meets the needs of users more effectively than others. We are laying the foundation for the growth of the user base due to unique positioning, ensuring the achievement of metrics and product KPIs
Working out the monetization model
Based on the analysis of the market and competitors, we will develop a business monetization strategy. Understanding users and their needs, we offer functionality for which they will be willing to pay
Elaboration of a full-scale solution and MVP
A full-scale solution is a vision of the business system and the profit potential of the business. We determine the minimum functionality in order to launch the product and attract the first users
UX/UI design and prototype

Based on an understanding of the target audience, basic product scenarios and a list of product features, we will prepare design mockups and create a clickable prototype for testing on users, with subsequent improvement based on feedback
Estimation of the development time and cost
We transfer the design to the development department for an accurate assessment of the timing and cost of MVP development and an approximate assessment of a full-scale product
"The most common mistake is to start development without checking the key hypotheses underlying the new product. The founders are completely confident in their idea and see no point in testing it. Therefore, they immediately begin to do."

After the Workshop, you can quickly test the idea without a single line of code.
How is the Workshop going?
See the blind spots and get insights
For example, that there are additional groups of users - the possibilities of the product for monetization are expanding; previously unconscious problems are revealed - offering solutions with the help of the product, its demand increases; there may be a revision of the original idea towards a more promising direction
Joint intensive online
or offline session 4-6 hours
What are we doing


  • We collect the context and dive into the essence of your idea. 
  • We describe the main processes with the participation of all parties interacting with the business system, visualize the value chain. 
  • We identify the main user groups and formulate the target audience.
  • We paint a value matrix for the target audience: the definition of deep value is the conceptual basis of the product.
  • We make a map of the users' path: we highlight user goals, tasks, difficulties on the way to achieving goals and getting value and formulate solutions at each step.
Result
The hypothesis of the problem and the hypothesis of value are formulated - the riskiest hypotheses when launching a startup. 

A correctly formulated hypothesis is a prerequisite for what should be included in a minimally viable product.

Autonomous work of the KLtech team
What are we doing
  • Using competencies in building business systems and product marketing, we formulate a product hypothesis: in what form, form and implementation the product will solve the problem and provide the greatest value to users. 

  • Based on the previous stage, a full-scale vision of the product is created. We are working on the functionality that will give value, solve the tasks and problems of users most effectively.
Result
One or more product hypotheses have been formulated. 

A visual flowchart of a full-scale product appears.

What are we doing
  • We present product hypotheses, discuss and receive feedback from you. 
  • Based on it, we choose one of the product hypotheses, determine which functions will make up the MVP
  • We are painting a roadmap for development from MVP to a full-scale product.

Result
In a visual representation, you will see the potential of your product. 

An understanding has been reached of what functions should be in the MVP.

You will increase the level of adrenaline in your blood, your eyes will light up, and you will feel a pleasant excitement
Joint session
Joint session
What are we doing
  • We present product hypotheses, discuss and receive feedback from you. 
  • Based on it, we choose one of the hypotheses, determine which functions will make up the MVP 
  • We are painting a roadmap for development from MVP to a full-scale product.

Result
In a visual representation, you will see the potential of your product. 

An understanding has been reached of what functions should be in the MVP.

Autonomous work of the KLtech team
What are we doing
  • We analyze direct and indirect competitors, determine the volume of the potential market. 
  • We highlight a niche for the product, a competitive advantage and detuning from competitors. 
  • We are working on a marketing concept and monetization models.
  • We develop MVP design mockups and create a clickable prototype based on them.


Result
You will learn the potential of the market in monetary terms and how to profit from the product.

Implemented design mockups and a clickable prototype of the MVP. You can start searching for the first users to test hypotheses.
What are we doing
  • Presentation of the results, joint discussion, we receive feedback and make adjustments. 
  • We send the developers a functional description and design to assess the cost and timing of the development of the MVP.

Result
At this stage, the physical realization of the once ephemeral idea is ready. 

You will be able to install a prototype on your smartphone and experience how using the first, minimal version of the product will look like (or get access to the demo version if it is a web product).
Joint session
Joint session
What are we doing
  • Presentation of the results, joint discussion, we receive feedback and make adjustments. 
  • We send the developers a functional description and design to assess the cost and timing of the development of the MVP.


Result
At this stage, the physical realization of the once ephemeral idea is ready. 

You will be able to install a prototype on your smartphone and experience how using the first, minimal version of the product will look like (or get access to the demo version if it is a web product)
After the Workshop, you will receive 
an electronic presentation with all the source materials and artifacts
You are ready to start testing on users, look for partners, business angels and a team in the project.
Your idea + our methodology =
successful business
Products 
that grew out of ideas
Feedback from those 
who have already achieved the result
Hendrik Ette 
CEO and founder of Securando GmbH
"The team identifies with our product and they like to make our company successful. They delivered an excellent MVP, taking an approach that saved us 40% of the allocated development funds. MVP allowed to receive a government grant for further business development"
Tiberius Treppner
 CEO and founder of Halbestunde

"Initially, KLtech created a PoC of my product for only 10,000 euros. This allowed me to demonstrate the potential of my product and eventually led me to a round of investments."
Artem Vasiliev
СЕО SRFN
“ The workshop helped to identify the users of the future product, their pains and needs, and most importantly - a set of hypotheses to test. We worked professionally and gave the result that we promised. I am happy with the Workshop, that's why I continued working with the team after the Workshop. I would be happy to recommend it.”
These clients have already ordered a Workshop. 
Their product works on the market.
Now it's your turn.